"Let there be no misunderstanding about me. If it is now the belief of my fellow men, who call themselves the public, that their good requires victims, then I say: The public good be damned, I will have no part of it!"
“The Moral Meaning of Capitalism,” For the New Intellectual, 98.
Men seek to subvert others in their pursuits of happiness (values and choice) because they deem it necessary to define the "good life" for you. And it also usually means that their interests supercede yours.
Using moral platitudes to undermine another's right to life and liberty is the oldest game in the book. It plays on man's false sense of responsibility, and guilt. Adults are made to frame their own realities and choose for themselves what defines their life, as to purpose.
Don't let anyone else control your mind and life.